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Partner with the Fancy Brigade Association

The Fancy Brigades are a hallmark of Philadelphia, and as the New Year approaches, media buzz surrounds the exciting activities planned for New Year’s Day. Notably, the New Year’s Day Parade holds the title of the longest-running parade in the country, making the Fancy Brigades a cultural landmark for Philadelphia, South Jersey, and the entire Delaware Valley.

Your company has the opportunity to partner with the Fancy Brigades, transforming this association into a source of pride for your employees and a platform to showcase your products while advancing your business and marketing goals. Recognizing that each organization has unique offerings and target audiences, the Fancy Brigade Association has crafted a flexible sponsorship program tailored to meet your specific needs.

By sponsoring the Fancy Brigades, your company can benefit in numerous ways, including:

Increased Visibility: Elevate your company’s name, logo, and products by aligning with the Fancy Brigades and their events.
Showcase Opportunities: Feature your products and services during the Fancy Brigade Fest Finale, New Year’s Day Parade, or other related activities.
Cultural Recognition: Gain acknowledgment as a Philadelphia entity by partnering with a respected cultural icon known for its creativity and professionalism.
Enhanced Customer Relationships: Strengthen ties with existing clients and engage new customers through hospitality opportunities at the Pennsylvania Convention Center, the venue for the Fancy Brigade New Year’s Day Shows.
Boost Employee Morale: Foster a positive work environment by creating hospitality, ticket, and volunteer programs centered around Fancy Brigade events.
Networking Opportunities: Build relationships with local, county, and government officials through your involvement with the Fancy Brigades, promoting regional tourism on New Year’s Day.
Community Contribution: Play a role in enhancing the Philadelphia region by supporting cultural events like the New Year’s Day Parade and Fancy Brigade Fest Finale.
Media Exposure: Increase visibility for your company through shared branding with the Fancy Brigade Association across local, regional, and national media platforms.
Brand Loyalty: Distribute product samples and informational materials to attendees of the Fancy Brigade Fest Finale, New Year’s Day Shows, and Parade participants, fostering loyalty among this dedicated audience.
Direct Sales Opportunities: Tap into an enthusiastic and loyal customer base by selling directly to Fancy Brigade members and their families.
Visibility Leverage: Use the Fancy Brigades’ recognition leading up to New Year’s Day to drive traffic to your stores, showrooms, or franchises.
Competitive Differentiation: Stand out from competitors through sponsorship of Fancy Brigade activities.

Sponsoring the Fancy Brigade Association and its events—such as the Fancy Brigade Fest Finale at the Convention Center, the New Year’s Day Shows, and the New Year’s Day Parade—should be regarded as a strategic marketing initiative rather than a mere donation. Philadelphia and the Delaware Valley take great pride in their traditions, and this partnership can open doors for promotional opportunities while advancing your business objectives.

For Sponsorship Packages, please get in touch with our Business Agent – Anthony Stagliano at anthony@remedysm.com

Partner with the Fancy Brigade Association

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